Category Archive for Vendor Selection

Scoping Digital Marketing Projects

September 6, 2016 | , | by

Scoping Digital Marketing projects can be as much art as science. But understanding the most significant cost drivers can stack the deck in your favor.

Don Draper or Straight-line Execution

June 4, 2015 | , , | by

Don Draper comes at a premium. Is that what you want?

You Are What You Eat (applies to Digital Agencies as well)

June 2, 2015 | , | by

That sound advice you received as a kid is equally relevant in the Digital Agency world.

Choosing Speakers, Colleges and Digital Agencies

June 1, 2015 | , | by

From a veteran of all 3 When I was a kid, my father had an electronics store that I worked