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Forecasted U.S. Digital Marketing spend in 2016 (Growing at 17%/yr)
Source: Forrester Research
Forecasted % of digital spend in overall U.S. Marketing Budgets in 2016 (was only 13% in 2009)
Estimated size of the Digital Marketing Software Market in 2016 (Growing at 14%/yr)
The "new normal" consistent amount of marketing technology software vendors