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$80B
$80B
Forecasted U.S. Digital Marketing spend in 2016 (Growing at 17%/yr)
Source: Forrester Research
50%
50%
Forecasted % of digital spend in overall U.S. Marketing Budgets in 2016 (was only 13% in 2009)
Source: IDC
$24B
$24B
Estimated size of the Digital Marketing Software Market in 2016 (Growing at 14%/yr)
Source: TechNavio
1,000
1,000
The "new normal" consistent amount of marketing technology software vendors
Source: chiefmartec.com
