Content vs. Good Enough Content: A Fight for Sore Eyes.
Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can!
When you’re looking to host an event on content marketing, it doesn’t hurt when one of the leading voices is an Advisor to your company. As such, we at Digaboom are extremely grateful and honored to be able to present an evening of content marketing expertise with the one and only Ann Handley. The event takes place on Thursday, October 27th at the University of Massachusetts, Lowell – Innovation Hub. Ann’s topic – Content vs. Good Enough Content: A Fight for Sore Eyes.
In a super fun session (seriously, Ann is hysterical), you’ll get invaluable advice on creating marketing content that’s ridiculously engaging. Why? Because your audience demands it and your organization deserves it, dammit! This event is for anyone who is interested in using, or improving how they use, content to market their products, services, business or organization. And quite frankly, it’s also for anyone who just wants their content to suck less.
You’ll leave this talk equipped to…
- tell bolder (and braver!) stories, using stronger, more ripped writing and a unique point of view;
- create “best of breed” content to attract the people you want (and repel the ones you don’t);
- know when to be a little outrageous (and when to dial it back);
- understand the secrets to inspiring the best work out of writers and content creators.
Remember, the biggest missed opportunity in content marketing is playing it too safe. So, let’s do this!
For those who aren’t as familiar with Ann as we at Digaboom are, she is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Ann is also a highly sought after keynote speaker and the best-selling author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014). Ann speaks and writes about how you can rethink the way your business markets and is cited in Forbes as the most influential woman in Social Media (that what 350,000 Twitter followers will do). ForbesWoman also recognizes her as one of the top 20 women bloggers.
Yup, there’s a give-away
The first 10 registrants that also attend will receive a complimentary copy of Ann’s Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She might even sign it for you! How can you pass that up?
Date: October 27 (Thursday)
Location: UMass Lowell, Innovation Hub, 110 Canal Street, 3rd Fl. Lowell, MA 01852
Time: 6:00 PM to 8:00 PM
Registration / Networking: 6:00 to 6:30
Program / Q&A: 6:30 to 7:30
Networking: 7:30 to 8:00